This represents both your Google account and your YouTube account (as YouTube is owned by Google). Click your user icon in the upper right-hand corner. Once you're set up with and signed into your Google account, it's time to create a channel. Create a new YouTube channel using your Google account.
If you do not have a Google account, click "Create Account" and follow the prompts to register for one.Ģ. If you have multiple Google accounts, be sure to select the one you want to be associated with the YouTube channel. If you have a Google account, you'll be prompted to sign in. From there, you'll be taken to a Google sign-in page. Go to and click "Sign In" in the upper right-hand corner. You'll need a Google account to watch, share, create, and comment on YouTube content. The primary difference, aside from which app people launch to watch these videos, lies in each service's editing tools.Creating a well-managed YouTube channel with consistent content can help businesses grow better, but doing it right is just as important. Shorts, TikTok, and Reels were all designed around brief videos meant to be watched on a smartphone. It makes sense for creators to post content to multiple platforms. YouTube says it's adding the watermark "so your viewers can see that the content you're sharing across platforms can be found on YouTube Shorts"-which is a thinly veiled way of saying it's sick of people using its tools to make videos for TikTok and Instagram. This initially seemed like a way to prevent the videos from being shared elsewhere, but it turned out to be a bug (Opens in a new window). The announcement was made a few days after The Verge reported (Opens in a new window) that Instagram was removing audio from Reels that people downloaded before posting on the platform. "If you’re a creator who downloads your Shorts from YouTube Studio to share across other platforms," the company says (Opens in a new window), "you’ll now find a watermark added to your downloaded content." YouTube is going to start adding watermarks to downloaded Shorts. 
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